Education and background

With an academic background spanning electrical engineering, business administration, and a doctorate in industrial business administration, Dr. Pook is able to speak both the language of technology and the language of executives. This unique combination enables him to bridge strategy and operations, designing solutions that work not only on slides, but in factories, warehouses, and complex supply chain networks.

Experience and national-level projects

Over the past decade, Dr. Pook has served as a consultant, trainer, and program designer for initiatives in AI, logistics & supply chain, carbon management, and ESG. His work spans national development programs with the Ministry of Industry, universities, and private-sector clients across multiple industries, including food manufacturing, plastics, automotive parts, logistics, and distribution.

Core philosophy: Knowledge-to-Impact

At the heart of his work is the “Knowledge-to-Impact” philosophy. For Dr. Pook, success is not just about inspiring talks or beautiful reports, but about creating:

• Data systems that teams can actually use
• New processes that people can really follow
• Clear KPIs that track cost, time, CO₂, and efficiency improvements

Across numerous real projects, Dr. Pook and his team have helped organizations reduce operating costs, improve logistics efficiency, cut carbon emissions, and drastically shorten ESG reporting cycles—always with tangible, data-backed results.